What do you think of when someone mentions ‘Icons of Men’s Style’? Is it the items of clothing like the classic white T-shirt? US fishtail parka? Sailor beanie? Or is it the men wearing the clothes? Al Pacino, Marlon Brando, James Dean?
Last month, in yet another vain attempt to keep my children from bouncing off the walls, I asked my 8 year old daughter to shoot a look book for the new garment-dyed Bob and Gee hats. She bossed it despite having to use her 'old fella' as a model and she's now giving me Tik-Tok tutorials. We might just crack the "Youth Market" yet!
'G' for the Japanese 着, 'G' for Manchester's finest sweatshirts Good Measure, 'G' for Gee Patta, and finally, 'G' for a great hat.